E-commerce is booming, especially when you factor in m-commerce (sales through a mobile device, such as a smartphone).
In order for businesses to remain on the cutting edge of the technology, it’s becoming even more imperative that your site be mobile compatible. Fortunately, your NetSuite cloud-computing solutions work anywhere, and with some small changes can work on any device.
Why Go Mobile
Built into the cloud-computing model is the ability to work from anywhere: without the cumbersome onsite computing and data storage of software solutions in the past, your business can operate just as you do. Sales teams can utilize palm-held devices, tech support can login to any device from anywhere, and you give your vendors the ability to connect with you, just as much as if they were in the same room.
Now, more customers also prefer to search and purchase through their mobile devices.
However, there is still a gap between the time spent browsing on a phone and purchasing. Business Insider reported:
“Users get so frustrated when trying to shop on their phones that they far more often than not abandon the process. In the second quarter of 2015, U.S. adults spent 59% of their time on mobile and 41% on desktop, but just 15% of their dollars on mobile and a staggering 85% of their dollars on desktop.”
With a smooth mobile experience, you can increase your sales conversion. You may even be able to utilize your social media sites with click-through options for purchasing, depending on your business needs and the sites you use.
Giving customers more opportunities to engage with your product can mean more sales.
Going Mobile with NetSuite
NetSuite includes several customizable customer e-commerce sites, designed by professional designers to have a great appearance and simple customer interface. NetSuite sites allow you to:
- Include your own logos,
- Take various payment options, including credit cards, PayPal and gift cards,
- Accept multiple currencies for global purchasing,
- Set up automatic upsells and cross-sells,
- Have self-service features, such as for product returns,
- And further customize and develop your site to fit the needs of your business.
While NetSuite sites are not inherently setup for mobile viewing, with some modification they can be. It’s called responsive design, and it means the layout and style of the site will change when viewed on a smaller device. It takes some tweaking, but it can enhance your mobile user experience.
Going mobile, in general terms, means making such changes as:
- Simplifying headers and footers - Prominent features on a desktop, such as logos, and menu options may get smaller and more icon-based.
- Making mobile menus - While a desktop site may have side bars, dividing the page into sections, on a mobile site the imagery is generally front-and-center. Menus can instead transform to be a dropdown menu icon, or a scrolling menu.
- Streamlining search bars - The ability to search is crucial to any successful site, and in this NetSuite excels. However, a large search bar on a desktop site may not work for mobile, so instead a search icon can be available, and clicked to access search features.
- Configuring grid layouts - While a grid layout is fantastic for a desktop, mobile searching can generally only accommodate a single stream of images for optimum viewing. Single-column list conversion takes a little work, but it can be done as a customization.
While this list is by no means exhaustive, it gives you an idea of the changes that we can make to a site to optimize a mobile viewing and purchasing experience.
Custom Development with SCS Cloud
At SCS Cloud, we know NetSuite. Contact us to find out how we can help you make the most of your NetSuite site.